December 2-3
Petrovsky Brovar Hotel, Brovary
Retail Forum 2021
The 1st international conference on fruit & vegetable retail
Trade Forum 2021
The 12th annual meeting between fruit & vegetable suppliers and buyers
Fruits & Vegetables of Ukraine 2021. New Investment Opportunities
The 17th Annual Conference for fruit & vegetable business
What will #FTrade Club 2021 residents obtain?
Volumes of major fruits, vegetables and berries sold through Ukrainian retail chains and other channels - results of the first-of-its-kind Ukrainian fresh produce retail study presented on Retail Forum 2021
Digitized estimates of key investment niches and opportunities in the fruit and vegetable business with hard numbers
Full package of up-scale analytical information about the Ukrainian market
The Ukrainian fruit and vegetable production & price forecast for the season 2021/22
Direct negotiations between fruit and vegetable growers and suppliers, national and regional retail chains, supermarkets, exporters and importers
Presentation of the 1st Trading Platform by Ukrainian Horticultural Association (UHA), based on cooperation principles. The key to the access to supermarket chains and export market even for small farmers and a possibility to conclude contracts right during the conference

Who is #FTradeClub interesting to?

Fruit & veg growers
both large and small, as it allows to get the access to markets and increase business efficiency
Grain & oilseed producers
that want to diversify their business or start producing and processing value-added products
Business investors
that are looking for new investment opportunities with high returns, especially under conditions of the land market launch
Banks & financial organizations
that are looking for new crediting sectors and promising borrowers
Supermarket chains
that will be able to conduct their business' benchmarking, find new development opportunities and new suppliers of high-quality fresh produce
Wholesalers & traders
that will receive a vast amount of contacts among buyers and suppliers
Input & equipment suppliers
that will receive up-scale market analytical information
and a lot of contacts of potential clients
Retail Forum 2021
December 2
08:30 – 09:30
09:30 – 10:00
Global trend has come to Ukraine. Why is a supermarket chains’ fresh produce department determinative for the whole retail business?
Andriy Yarmak, Investment Department Economist at FAO
Retail audit by EastFruit and Fruit-Inform. How to use this instrument for retail business benchmarking?
10:00 – 10:30
The first-of-its-kind in Ukraine. Estimates of retail trade in fresh fruits and vegetables
Andrey Pankratov, Fedor Rybako, EastFruit Analysts
Shares of supermarket chains, shares of fresh fruits and vegetables in supermarkets’ sales and other hard numbers
10:30 – 11:00
Ukrainian supermarket chains’ rankings, based on East-Fruit & Fruit-Inform audit in November 2021
Ievgen Kuzin, Fruit-Inform
10:50 – 11:30
Panel discussion. Online – is it a threat or an opportunity for supermarket chains?
Chaired by Andriy Yarmak, Investment Department Economist at FAO

Aleksandr Drygo, FreshBazar
Maksym Stukalo, Zakaz.ua
Maksym Ischuk, Foodex24
11:30 – 11:50
Improvement of efficiency of fruit and vegetable supply chain in EBRD food retail and horticulture projects
Anna Lebedinets, Associate Director, Senior Banker at EBRD
11:50 – 12:20
Top-10 key mistakes and top-10 opportunities for Ukrainian supermarket chains’ fresh produce departments. Investment opportunities in fruit and vegetable retail trade
Maksim Didenko, Food Retail Expert
12:20 – 13:00
Retail chains awarding
Aleksandr Khorev, Head of Fruit-Inform
Katerina Zvereva, Head of EastFruit
Awards 2021

  • Fresh produce range
  • Freshness and quality
  • Fresh produce prices
Special nominations:
  • Leading retail chain (choice of growers)
  • Leading retail chain (choice of consumers)
Major award:
  • Leader in Ukrainian fresh produce retail
13:00 – 14:00
14:00 – 18:00
В2В meetings
Chaired by Aleksandra Manko, Head of Trade Forum
Personal meetings between fresh produce growers, suppliers, supermarket chains, importers and exporters (15-minute format, meetings pre-scheduled)
18:00 – 19:00
Cocktail time
Fruits & Vegetables of Ukraine 2021
New Investment Opportunities
December 3
08:1 – 09:35
09:35 – 09:45
Start of the conference. Greeting words
09:45 – 10:25
Fruit and vegetable business at the edge of mass portfolio investments. Top 10 technologies that will change everything
Andriy Yarmak, Investment Department Economist at FAO, Italy
10:25 – 10:45
EBRD: opportunities for SMB
Tetiana Denysova, SMB Projects Coordinator
10:45 – 11:05
Investments in fruit and vegetable freezing. Case of a successful model in Moldova. Promising sectors in Ukraine
Yuliya Timoshenko, Frozen Produce Market Expert
11:05 – 11:30
Are potatoes a candidate for maximal investments in the vegetable segment, or will the focus be on onions or carrots for export?
Denys Statsenko, President at Ukrainian Association of Potato Producers
11:30 – 11:45
What does Ukraine need to become a potato exporter? A view of a foreigner but an insider
Thomas Carpenter, Ezy Technology, Ireland
11:45 – 12:15
Acess to key markets for Ukrainian growers of potatoes, apples and blueberries
Vladyslava Magaletska, Head of State Service of Ukraine on Food Safety and Consumers Protection, Ukraine
12:15 – 12:45
The land market in Ukraine and its influence on investments in fruit and vegetable market
Olga Trofimtseva, Agrarian Market Expert
12:45 – 14:10
Lunch break
Lunch break
14:10 – 15:40
Conference berry section
Chaired by Aleksandr Yareschenko, Deputy Director at Horticultural Institute of NAASU
14:10 – 14:30
Growing raspberries and blueberries under cover: technologies, opportunities, difficulties
Taras Bashtannyk, Head of UHA
14:30 – 14:50
Blueberries - is a price collapse inevitable, or will the demand be growing faster?
Yevgeniy Kharlan, Development Director at iBerry
14:50 – 15:10
Raspberries: freezing or greenhouse for fresh market? Technological novelties and new market opportunities
Aleksandr Yareschenko, Deputy Director at Horticultural Institute at NAASU
15:10 – 15:40
Round table. Berry investments: what niches are the most profitable right now?
Chaired by Andriy Yarmak, Economist at FAO Investment Department
15:40 – 16:00
How to get the access to retail chains and export to countries with high apple prices, even not investing in infrastructure? Presentation of first practical results of UHA trading platform
Aleksandr Pakhno, Trading Cooperation Director at UHA
16:00 – 16:10
Is it real to protect an apple orchard or a berry plantation against frosts?
Denys Moskalev, Development Director at Frostlee
16:10 – 16:40
Master Class. Unprecise technologies of precise farming
Vadim Dudka, Agroanaliz
16:40 – 17:10
Economically viable investments in the Ukrainian nut business: walnuts, almonds, hazelnuts. Global nut trends and Georgia's experience
Kateryna Poberezhna, International Consultant at FAO Investment Department, Co-Founder of Super Almond, USA
Expectations from the season-2021/22. Supply and demand balancing in the markets for potatoes, onions, carrots, beetroots, cabbage and onions. Outsiders and jokers
Aleksandr Khorev, Head of Fruit-Inform
Participation costs. December 2
$145 per delegate
  • Participation in Retail Forum
$155 per company
Additional fee for B2B meetings
Participation costs. December 3
$195 per delegate
Ievgen Kuzin
+380 96 5836323
Join #FTradeClub-2021
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