Multiple multi-client and ad-hoc studies of global assessment of the situation in the fruit and vegetable market and its different segments
17-year experience in fruit and vegetable market analytics
Daily monitoring of the fruit and vegetable market since 2003, unique database and own tried-and-tested practices
Regular personal communication with market players
Besides studies, Fruit-Inform offers weekly analytics and organizes business conferences; therefore, we know sector leaders personally and maintain constant communication with them
Involvement into sector developments
We assess the situation both from the statistical figures and directly form the inside thanks to constant market monitoring and personal communication
Blueberries are the leading berry crop in area expansion rates in the Eastern Europe
Blueberries have consolidated the status of the most expensive berry crop in the Eastern Europe over the past few years, and their production has been constantly growing. According to the survey of growers, 25% of Ukrainian companies increased their areas in 2020, and 57% planned to do it by 2025. Belarusian and Russian growers' plans are even more ambitious, and areas can extend by 60% and 188%, respectively. Others would maintain their plantations unchanged, and no one said of an expected reduction in areas.
Belarus will be the leader in investments in blueberry business technologies in the Eastern Europe
It is Belarus that has the lowest technological provision level among the three countries, especially in field machinery, cooling technologies and packaging. The situation in Russia is slightly better, as Russian growers have just recently started growing blueberries, and their areas take just a tenth of those in Belarus. The Eastern European leader in blueberry business’ technological provision is Ukraine, with the lowest problems observed in blueberry cooling and packaging.
Blueberry prices to remain maximum in Russia and go down significantly in Belarus
Russian blueberry production growth rates are currently too low. Meanwhile, blueberry consumption is also growing at the rates higher than production growth. Thus, blueberry prices in the Russian market fully depend on the supply of main exporters almost within the whole year. Ukraine has the longest period of minimum prices of blueberries, as, in addition to a gradual increase in areas, Ukrainian growers have started to produce these berries in greenhouses. Thus, the domestic season in Ukraine is at least a month longer than in neighboring Russia and Belarus. Belarusian blueberry production is growing, but provision of technologies is rather low, and, the higher would be the supply of unsorted and unbranded produce with no packaging and certification, the more rapid would be a fall in prices.